New Nielsen market rankings released

Cory Bergman August 23rd, 2007

It’s that time of year when Nielsen releases the top DMAs in the U.S. ranked by total households. This year, Dallas jumps to #5 over San Francisco. Atlanta jumps over D.C. to #8. And Phoenix bumps up to #12 over Tampa. Full list below…

2006-07 2007-08 2007 2008
Rank Rank Difference DMA Name TV Homes TV Homes
           
1 1 New York 7,366,950 7,391,940
2 2 Los Angeles 5,611,110 5,647,440
3 3 Chicago 3,455,020 3,469,110
4 4 Philadelphia 2,941,450 2,939,950
6 5 +1 Dallas-Ft. Worth 2,378,660 2,435,600
5 6 -1 San Francisco-Oak-San Jose 2,383,570 2,419,440
7 7 Boston (Manchester) 2,372,030 2,393,960
9 8 +1 Atlanta 2,205,510 2,310,490
8 9 -1 Washington, DC (Hagrstwn) 2,272,120 2,308,290
10 10 Houston 1,982,120 2,050,550
11 11 Detroit 1,938,320 1,925,460
13 12 +1 Phoenix (Prescott) 1,725,000 1,802,550
12 13 -1 Tampa-St. Pete (Sarasota) 1,755,750 1,783,910
14 14 Seattle-Tacoma 1,724,450 1,782,040
15 15 Minneapolis-St. Paul 1,678,430 1,706,740
16 16 Miami-Ft. Lauderdale 1,538,620 1,536,020
17 17 Cleveland-Akron (Canton) 1,537,500 1,533,710
18 18 Denver 1,431,910 1,477,280
19 19 Orlando-Daytona Bch-Melbrn 1,395,830 1,434,050
20 20 Sacramnto-Stkton-Modesto 1,368,680 1,391,790
21 21 St. Louis 1,228,980 1,244,370
22 22 Pittsburgh 1,163,150 1,158,210
23 23 Portland, OR 1,117,990 1,150,320
24 24 Baltimore 1,097,290 1,095,490
26 25 +1 Charlotte 1,045,240 1,085,640
25 26 -1 Indianapolis 1,060,550 1,072,090
27 27 San Diego 1,030,020 1,051,210
29 28 +1 Raleigh-Durham (Fayetvlle) 1,006,330 1,039,890
28 29 -1 Hartford & New Haven 1,014,630 1,007,490
30 30 Nashville 944,100 966,170
31 31 Kansas City 913,280 927,060
32 32 Columbus, OH 898,030 905,690
33 33 Cincinnati 886,910 904,340
34 34 Milwaukee 882,990 891,010
35 35 Salt Lake City 839,170 874,650
36 36 Greenvll-Spart-Ashevll-And 826,290 838,270
37 37 San Antonio 774,470 792,440
38 38 West Palm Beach-Ft. Pierce 772,140 775,340
39 39 Grand Rapids-Kalmzoo-B.Crk 734,670 739,640
40 40 Birmingham (Ann, Tusc) 723,210 730,430
41 41 Harrisburg-Lncstr-Leb-York 713,960 723,620
42 42 Norfolk-Portsmth-Newpt Nws 712,790 717,440
43 43 Las Vegas 671,630 707,470
45 44 +1 Albuquerque-Santa Fe 662,380 677,740
45 45 Oklahoma City 662,380 676,850
47 46 +1 Greensboro-H.Point-W.Salem 660,570 671,980
44 47 -3 Memphis 664,290 667,890
48 48 Louisville 648,190 657,180
50 49 +1 Jacksonville 639,110 655,470
49 50 -1 Buffalo 639,990 636,700
52 51 +1 Austin 602,340 635,860
51 52 -1 Providence-New Bedford 633,950 626,800
54 53 +1 New Orleans 566,960 600,150
53 54 -1 Wilkes Barre-Scranton 590,170 592,310
55 55 Fresno-Visalia 557,380 568,730
56 56 Albany-Schenectady-Troy 554,970 553,790
57 57 Little Rock-Pine Bluff 539,900 552,400
60 58 +2 Knoxville 523,010 534,410
61 59 +2 Richmond-Petersburg 517,800 526,760
62 60 +2 Tulsa 513,090 519,820
59 61 -2 Mobile-Pensacola (Ft Walt) 524,200 517,410
58 62 -4 Dayton 531,120 511,220
64 63 +1 Ft. Myers-Naples 479,130 491,760
63 64 -1 Lexington 483,520 490,530
65 65 Charleston-Huntington 477,040 476,680
66 66 Flint-Saginaw-Bay City 474,430 469,980
68 67 +1 Roanoke-Lynchburg 445,840 451,580
70 68 +2 Tucson (Sierra Vista) 433,310 446,550
67 69 -2 Wichita-Hutchinson Plus 445,860 446,520
69 70 -1 Green Bay-Appleton 434,760 439,940
73 71 +2 Des Moines-Ames 417,900 425,760
71 72 -1 Toledo 425,820 424,670
72 73 -1 Honolulu 419,160 424,010
76 74 +2 Springfield, MO 402,310 410,930
75 75 Omaha 403,560 407,700
74 76 -2 Portland-Auburn 409,180 407,560
77 77 Spokane 395,490 403,820
78 78 Rochester, NY 392,630 392,420
80 79 +1 Paducah-Cape Girard-Harsbg 384,510 390,130
79 80 -1 Syracuse 386,940 386,380
83 81 +2 Columbia, SC 377,940 384,060
81 82 -1 Shreveport 381,200 383,610
84 83 +1 Huntsville-Decatur (Flor) 375,270 382,790
82 84 -2 Champaign&Sprngfld-Decatur 378,150 378,870
85 85 Madison 369,220 372,990
86 86 Chattanooga 347,380 353,680
89 87 +2 Cedar Rapids-Wtrlo-IWC&Dub 333,270 339,480
91 88 +3 Harlingen-Wslco-Brnsvl-McA 327,070 338,550
88 89 -1 South Bend-Elkhart 334,370 337,870
87 90 -3 Jackson, MS 343,550 334,200
92 91 +1 Tri-Cities, TN-VA 326,560 328,970
90 92 -2 Burlington-Plattsburgh 327,480 328,050
94 93 +1 Colorado Springs-Pueblo 316,630 326,380
93 94 -1 Baton Rouge 322,540 317,550
95 95 Waco-Temple-Bryan 311,690 315,900
96 96 Davenport-R.Island-Moline 308,360 308,950
97 97 Savannah 298,130 306,680
99 98 +1 El Paso (Las Cruces) 293,700 302,470
98 99 -1 Johnstown-Altoona-St Colge 294,160 295,180
100 100 Charleston, SC 290,110 294,230
101 101 Evansville 289,730 290,060
102 102 Ft. Smith-Fay-Sprngdl-Rgrs 280,510 289,080
105 103 +2 Myrtle Beach-Florence 272,340 279,820
104 104 Lincoln & Hastings-Krny 275,970 277,270
107 105 +2 Greenville-N.Bern-Washngtn 270,420 276,020
103 106 -3 Youngstown 276,550 273,480
106 107 -1 Ft. Wayne 271,550 273,240
108 108 Tallahassee-Thomasville 266,210 267,850
109 109 Springfield-Holyoke 264,480 263,520
110 110 Reno 261,250 263,060
111 111 Tyler-Longview(Lfkn&Ncgd) 258,860 260,800
112 112 Lansing 256,190 255,040
118 113 +5 Boise 238,990 251,920
115 114 +1 Sioux Falls(Mitchell) 247,000 251,000
114 115 -1 Augusta 247,450 250,790
113 116 -3 Traverse City-Cadillac 248,680 247,690
116 117 -1 Peoria-Bloomington 243,280 243,640
117 118 -1 Montgomery-Selma 241,130 243,200
119 119 Fargo-Valley City 235,320 237,140
120 120 Eugene 231,710 235,750
121 121 Macon 230,180 234,690
122 122 SantaBarbra-SanMar-SanLuOb 227,700 232,850
123 123 Lafayette, LA 225,650 226,710
124 124 Monterey-Salinas 218,390 222,900
126 125 +1 Bakersfield 210,960 217,210
125 126 -1 Yakima-Pasco-Rchlnd-Knnwck 213,780 213,000
127 127 La Crosse-Eau Claire 209,870 212,210
128 128 Columbus, GA (Opelika, AL) 207,180 207,470
129 129 Corpus Christi 194,160 195,940
130 130 Chico-Redding 193,590 195,180
131 131 Amarillo 190,590 191,930
133 132 +1 Rockford 184,560 188,670
132 133 -1 Columbus-Tupelo-West Point 187,150 186,100
134 134 Wausau-Rhinelander 180,640 182,800
136 135 +1 Wilmington 174,170 179,760
135 136 -1 Monroe-El Dorado 178,200 178,730
139 137 +2 Columbia-Jefferson City 170,260 172,570
137 138 -1 Duluth-Superior 171,780 172,350
138 139 -1 Topeka 171,310 171,010
141 140 +1 Medford-Klamath Falls 164,780 167,340
140 141 -1 Beaumont-Port Arthur 167,090 164,640
142 142 Erie 157,860 157,830
143 143 Sioux City 156,480 156,350
149 144 +5 Palm Springs 149,880 155,590
144 145 -1 Joplin-Pittsburg 154,640 155,100
145 146 -1 Albany, GA 153,190 154,960
148 147 +1 Salisbury 150,790 153,490
147 148 -1 Lubbock 151,610 152,810
146 149 -3 Wichita Falls & Lawton 152,380 152,310
154 150 +4 Anchorage 142,230 146,310
151 151 Terre Haute 144,880 145,380
152 152 Bangor 143,170 143,650
153 153 Rochestr-Mason City-Austin 143,090 143,290
156 154 +2 Panama City 140,790 142,270
150 155 -5 Bluefield-Beckley-Oak Hill 145,550 141,770
157 156 +1 Binghamton 138,220 138,690
159 157 +2 Odessa-Midland 135,270 137,180
158 158 Minot-Bismarck-Dickinson 135,550 135,170
155 159 -4 Wheeling-Steubenville 140,950 135,160
160 160 Biloxi-Gulfport 134,320 129,510
161 161 Sherman-Ada 124,330 125,550
162 162 Gainesville 119,590 122,720
163 163 Idaho Falls-Pocatello 116,560 120,100
164 164 Abilene-Sweetwater 114,210 113,890
167 165 +2 Yuma-El Centro 107,360 113,220
166 166 Clarksburg-Weston 109,020 108,800
168 167 +1 Missoula 106,250 108,510
165 168 -3 Hattiesburg-Laurel 111,580 106,560
169 169 Utica 106,080 106,140
170 170 Billings 103,710 104,970
171 171 Quincy-Hannibal-Keokuk 103,690 103,500
172 172 Dothan 99,410 99,860
173 173 Elmira (Corning) 96,690 96,380
174 174 Jackson, TN 95,070 96,350
177 175 +2 Rapid City 93,870 94,610
175 176 -1 Lake Charles 94,840 94,550
176 177 -1 Watertown 94,050 92,010
181 178 +3 Harrisonburg 87,630 89,280
178 179 -1 Marquette 89,670 88,960
179 180 -1 Alexandria, LA 89,600 88,330
182 181 +1 Charlottesville 83,850 85,520
180 182 -2 Jonesboro 89,500 80,000
183 183 Bowling Green 76,910 79,100
184 184 Greenwood-Greenville 76,830 75,190
196 185 +11 Lima 53,180 70,910
185 186 -1 Meridian 74,440 70,740
186 187 -1 Grand Junction-Montrose 69,560 69,320
187 188 -1 Laredo 65,790 67,150
188 189 -1 Lafayette, IN 64,680 66,330
189 190 -1 Parkersburg 63,850 63,680
190 191 -1 Great Falls 63,510 63,520
194 192 +2 Bend, OR 57,790 62,870
191 193 -2 Twin Falls 61,160 62,590
192 194 -2 Butte-Bozeman 60,560 61,620
193 195 -2 Eureka 59,360 59,660
195 196 -1 Cheyenne-Scottsbluff 54,030 54,380
197 197 San Angelo 52,930 53,110
198 198 Casper-Riverton 52,400 53,100
200 199 +1 Mankato 51,090 51,290
199 199 Ottumwa-Kirksville 51,470 51,290
201 201 St. Joseph 45,840 46,390
203 202 +1 Zanesville 33,090 33,360
202 203 -1 Fairbanks 33,240 32,550
205 204 +1 Victoria 30,450 31,080
204 205 -1 Presque Isle 31,170 30,860
206 206 Helena 25,970 26,360
207 207 Juneau 23,910 24,170
208 208 Alpena 17,600 17,510
209 209 North Platte 15,480 15,640
210 210 Glendive 3,980 3,890
NSI Total U.S. 111,348,110 112,798,170

20 Comments Add your own

  • 1. jordan  |  August 23rd, 2007 at 8:37 pm

    I love how it’s ‘Phoenix(Prescott)’ because when I tell people I’m going to Phoenix i say Phoenix then say Prescott lightly. If I leave out the Prescott, then people are just confused…

  • 2. tdc  |  August 23rd, 2007 at 8:47 pm

    looks like they’re factoring in about 13,000 stolen tv’s for detroit next year. smart.

  • 3. Z  |  August 24th, 2007 at 3:08 am

    Good heavens! Lima jumps 11? They only have two stations–an NBC and an independent religious station that does news.

  • 4. Brink  |  August 24th, 2007 at 5:23 am

    If they leave out Prescott from the Phoenix numbers, Phoenix drops in market size.

  • 5. frank the tank  |  August 24th, 2007 at 11:06 am

    The way this is set up gives a distorted view of the population. The fact that Denver or Indi are ranked higher than Columbus is because there are no other markets to put the rural counties surronding the metro area. The Cleveland market is huge because Akron, a city as big as Toledo or Dayton does not have a market for televison.

  • 6. Ray  |  August 24th, 2007 at 3:22 pm

    New Orleans jumps up 1….after half the city leaves from the destruction of the flooding. WHAT? This has to be flawed!!

  • 7. Dave  |  August 25th, 2007 at 4:05 pm

    Prescott is part of the Phoenix market. Its only local station, KAZT, covers Phoenix with a Class-A and 2 other LPTV stations. Meanwhile, all of the Phoenix stations have translators in Prescott.

    I can only think that a community was moved from the Dayton DMA to the Lima DMA. While Lima rose 11 places, Dayton fell 4, from #58 to #62.

    New Orleans’ population loss was seen in last year’s rankings, when they dropped from #43 to #54. People are slowly moving back in now, plus W-B/Scranton is not growing, so New Orleans moves back to #53. They’ll keep rising over the next few years, no doubt.

  • 8. Fred  |  August 26th, 2007 at 1:18 pm

    Brink, you can’t “leave out” Prescott anymore than you can “leave out” Manhattan from the NY market. Prescott is part and parcel of the Phoenix market.

  • 9. MPH  |  August 27th, 2007 at 6:45 am

    “New Orleans jumps up 1….after half the city leaves from the destruction of the flooding. WHAT? This has to be flawed!!”

    It lokst its Katrina market share from 2006 to 2007, not 2007 to 2008. This represents people moving back or more people being hooked back up to the grid.

  • 10. MPH  |  August 27th, 2007 at 6:46 am

    lost* not lokst.

  • 11. RKA  |  August 27th, 2007 at 7:55 pm

    Where’s Bluefield-Beckley-Oak Hill?? I’ve never heard of it, but it looks like they’re the biggest losers this time around.

    As for Lima jumping +11, there must’ve been some shifting of sorts. I can’t picture people flocking there… they added 17,000 TV homes while Dayton loses 20,000. Hmm….

  • 12. Joe  |  August 29th, 2007 at 1:58 pm

    Does this take into account new digital subchannels, Because if it does then that might be one of the reasons El Paso moved +1. We got like 3 new digital subchannels this year, The CW, Mynet, and LATV.

  • 13. DrLar  |  August 30th, 2007 at 6:26 am

    I don’t get wath Presscott means, isn’t it an Intel processor type?

    I think border cities shoul be more on top, because of getting additional channels from either Canada or the US.

  • 14. MediaManColo  |  October 4th, 2007 at 9:51 am

    RKA- those are just north into West Viginia as you leave NC.

  • 15. B.T.  |  November 27th, 2007 at 11:54 am

    Atlanta will be #6 by 2010 and probably #4 by 2015 at the way it’s growing.

  • 16. JLP  |  November 29th, 2007 at 8:52 am

    Actually, Lima has 6 tv stations, of which at least 3 (CBS, FOX & NBC) have local news.

  • 17. DJG  |  December 15th, 2007 at 11:00 pm

    Where’s Bluefield-Beckley-Oak Hill??

    West Virginia

  • 18. chris  |  January 10th, 2008 at 8:35 pm

    the new orleans market is growing. Katrina hit in 2005.

  • 19. chris  |  January 10th, 2008 at 8:36 pm

    nevermind.

  • 20. FarScapeAZ  |  February 11th, 2008 at 1:42 pm

    The (Prescott) is included in the Phoenix (Prescott) DMA due to KAZT’s increased reach into the metro-Phoenix area beginning in 2002 as well as the increased population of the Precott tri-city area (Prescott, Prescott Valley and Chino Valley have nearly 100,000 residents between them).

    KAZT’s official FCC City of License is Prescott.

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