New IB CEO ponders new strategy

New Internet Broadcasting CEO David Lebow — formerly GM of AOL Media Networks — is hard at work on a new strategy for the online network, reports Broadcasting and Cable. “One challenge is keeping the partner companies on board—industry whisperers say NBC and Cox may pull out to run their own station sites,” writes B&C’s Michael Malone. Meanwhile, Lebow says he’ll reinforce to his staff that the web is different than TV. “These local brands are tremendous assets, but in order to be relevant, they need to be leveraged across however consumers consume information,” he says.