‘South Park’ creators win ad sharing in deal

Cory Bergman August 26th, 2007

Frustrated by South Park’s slow evolution on the web (other than illegal clips), creators Matt Stone and Trey Parker have signed a new multizillion-dollar deal with Comedy Central that involves a new joint venture, SouthParkStudios.com, to “spread South Park-related material across the net, mobile platforms, and video games.” As the New York Times points out, “what is likely to draw the most attention in Hollywood is not the richness of the pact, but the network’s willingness to share its advertising revenue.” Everything that the joint venture brings in will be split 50-50.

The masthead on ComedyCentral.com’s South Park section now includes a sign/ad that directs users to the new SouthParkStudios.com.