Fox stations launch FoxHiLites.com

Cory Bergman August 27th, 2007

Fox rounds out the long list of media companies jumping into high school sports with today’s official launch of FoxHiLites.com in 23 markets. The site encourages sports fans to upload video which may appear on TV. “Whether they’re interested in sports, the arts or showing school spirit, FoxHiLites.com offers a robust online platform where they can showcase their videos and talent,” said Fox Stations V.P. of Digital Media Ron Stitt.

So let’s recap the other recent high school sports launches in local markets:

- Cox stations are rolling out new high school sections. Check out KIROtv.com’s here.
- Hearst-Argyle markets are launching HighSchoolPlaybook.com.
- Belo has soft-launched HSGameTime.com in all of its newspaper and TV markets.
- Emmis has teamed up with Indiana’s athletic association on IHSAASports.org.
- CBS recently bought MaxPreps, so you can expect local integration there.
- And don’t forget Yahoo just bought Rivals and Time bought Takkle.

Ok, keeping in mind many of these are still rolling out, which local site is the best so far? (Full disclosure: I work for KING5.com, which is part of Belo. Michael works for Hearst-Argyle. Don works for KTVB.com, which is also Belo. But you won’t hurt any of our feelings if you pick someone else’s site. Besides, Safran will set us all straight anyway.)

7 Comments Add your own

  • 1. Michael Gay  |  August 27th, 2007 at 2:38 pm

    Cory’s feelings might not be hurt, but mine will, so pick HighSchoolPlaybook.com

    Haha!

  • 2. Steve Safran  |  August 27th, 2007 at 2:47 pm

    You’re fired.

  • 3. invitedmedia  |  August 27th, 2007 at 2:47 pm

    mg,

    still gotta point hsplaybook(dot)com at highschoolplaybook(dot)com

    if ya’ got ‘em, point ‘em.

  • 4. Rob  |  August 27th, 2007 at 5:10 pm

    I’ve always been a MaxPreps fan. It’s a prep stats hound’s dream. My vote for high school sports site goes to MaxPreps for now, until CBS destroys it, then I’ll change my vote.

    The FoxHiLites site requires a download to watch their video. Buzzkill.

    HighSchoolPlaybook looks pretty cool. I like the KCRA site and how they’re getting students to serve as sideline reporters and bloggers.

    KIRO’s sports site is cost-effective. They’re using KickApps, a great (free) tool to embed social networking features into websites.

    Belo’s template is great, but couldn’t you have worked something out with Small World Labs so registered users on Belo sites wouldn’t have to register on the high school sports sites? Other than that, it’s a solid app.

  • 5. Don Day  |  August 27th, 2007 at 5:12 pm

    Speak for yourself Cory. My feelings will be soooo hurt.

  • 6. Steve Safran  |  August 28th, 2007 at 7:39 am

    Day is very sensitive.

  • 7. sean  |  September 14th, 2007 at 7:59 pm

    the tigers rule

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