CNN.com has smart news presentation

In an interesting post at his Web 2.Oh. . .really? blog, former WaPo editor Craig Stoltz gives kudos to the interior page treatments at CNN.com that feature bulleted list summaries of key points and facts right on top of the story. I’m with him. It is an excellent news presentation practice that should become standard across the board. Have a chat with your cms implementation team and see if you can bake in summaries. Question to the SEO gurus, what would the optimal tags be to wrap those list items? If you can make something that works to better inform the user and bump up your page finds, that’s real ROI.