WaPo Radio post mortem offers convergence lessons

Marc Fisher, WaPo radio writer, turns his blog on his own with a lengthy post mortem answering the question why Washington Post Radio died. For those out of listening range (like a good deal of the D.C. metro area), WaPo and Bonneville got together to create a radio station that would feature in-depth news programming created by and featuring print reporters. I know: Sounds like a good idea, but it turns out that no one was listening. So, Bonneville is pulling the plug at the end of September after about a year on the air and turning the transformer over to the classic talk radio shoutfests, cause boy, they need more outlets (right!). Avoiding the marketing and signal strength issues that also hobbled the experimental station, Fisher focuses on the convergence content conundrum. In reading it, I found food for thought for newspapers who want to build online TV studios and broadcasters who are trying to shovel teleprompters into Web sites. Please read, ponder, and discuss.