Dallas CBS station debuts auto site

Cory Bergman August 30th, 2007

The new auto search site DFWVehicles.com is the product of CBS-owned KTVT and KTXA in Dallas, as well as the network’s radio and outdoor properties. CBS says it may roll out similar sites in other markets.

1 Comment Add your own

1. G | August 31st, 2007 at 10:18 am

Kudos for trying, but TV stations have been trying for years to do auto on the Web, with little success. From what I’ve seen, it’s been a handful of dealers to start (check), and it lasts about 3 months. Once the dealers start asking to see the results (traffic/leads) it goes away pretty quickly.

But if they can do it, more power to em.