I understand the impetus to start a service like this. But who wants to be associated with a company that does nothing for you and everything for the content creators, and only the rich and powerful ones?

And why would a company that has prided itself on its scientific data collection and analysis methods (or pseudo-scientific) move into a purely anecdotal service?

And back to the audience… Why the hell would I use a Nielsen social networking service? Hmmm… how much of a blatant corporate tool do I want to be today?