GMA to launch third hour… on the web

Cory Bergman September 3rd, 2007

Good Morning America is expanding to three hours every weekday, but the third hour will be online and mobile devices. Called Good Morning America Now, the show will be anchored by Chris Cuomo, and it will be available on ABC News Now’s digital services or partners, which include Comcast, Sprint, Verizon, Charter, RCN and MobiTV. “We are innovating,” said Jessica Stedman Guff, the show’s executive producer. “We are building on what is a very, very robust and revered brand that is a part of people’s lives. It’s very exciting to be able to extend that brand into the growth area in people’s lives, the Internet and mobile entertainment.” The show will feature original content and live news breaks — not just repurposed material. And the affiliates? “They welcome the extension of the franchise and they appreciate the fact that we are not asking them to give up something that’s working for them in broadcast,” she said.