Hulu sued by Lulu (no joke)

A week hasn’t gone by since News Corp. and NBCU announced that their new video joint venture will be called Hulu — which curiously means “cease and desist” in Swahili — and now a company called Lulu is slapping them with a lawsuit. “The lawsuit seeks only for Hulu.com to stop using the name to avoid confusion in the marketplace between these two digital content platforms,” explains Lulu.com CEO Bob Young, who’s also a founder of Red Hat. Lulu isn’t a video site — it’s for authors to self-publish their content — but its tagline is “the premiere marketplace for new digital content on the web.” Stay tuned…