In strategy shift, ABC in online distribution talks

Cory Bergman September 10th, 2007

AdWeek reports that ABC is talking to AOL, Comcast, MSN, MySpace and Yahoo about new distribution agreements — the last of the Big Four networks to abandon a “go it alone” strategy and seek to distribute its content broadly. From AdWeek: “Privately, network officials concede that their previous plans simply did not generate the online revenue they believe reflects the full value of their content, and the recent partnerships are intended to drive more viewers online, thereby generating more ad revenue.”