MyNetwork TV stations create programming

As they try to find their niche, the MyNetwork TV stations are experimenting with local programming. The numbers the shows are drawing are small in comparison with network ratings, but respectable when compared to cable ratings. As the networks continue to go around the affiliates, the affils need to start experimenting with original programming. Check out Michael Malone’s B&C cover story – Putting the ‘My’ in MyNetworkTV.