VMAs boost MTV, MTV.com

Don Day September 10th, 2007

Remember the days when the Video Music Awards aired once live… and a few dozen time via Memorex? MTV decided this year that it would not endlessly replay the awards show (which actually bums me out, since I missed it… but there’s always the Internet). That move may have helped drive the ratings up about 23% over last year - with more than 7 million people tuned in. The show’s Britney Spears buzz also helped MTV.com - with another 7 million video streams through 3:30pm Monday.