Washingtonpost.com’s Issue Coverage Tracker

Michael Gay September 13th, 2007

An impressive new offering from washingtonpost.com offers an aggregation of news stories on the presidential campaigns. The site is linking to news coverage on many websites, including those of competition. I even noticed some TV stations linked to, including my employer’s Boston station, WCVB. The most notable feature of the tracker is the ability for sites to embed a widget on their own sites. You can see an example of this below. Sites dedicated to a particular candidate can even embed the widget with a focus on their favorite politician. More companies should be looking at how you syndicate your content to other sites. It gives your content a much larger reach, and on sites that allow you to place ads, it expands your own ad network.