Brightcove shifting to video technology tools

Cory Bergman September 16th, 2007

In one line, Brightcove sums up what it’s not. “We are not trying to become the next YouTube,” said Brightcove VP of marketing and strategy Adam Berrey. Brightcove is moving its one-year-old video portal from Brightcove.com to Brightcove.tv so the company can focus more on its white label on-demand platform for content owners. Brightcove.com will be dedicated to its media publishing tools — an area that has seen a lot of growth recently with clients such as Dow Jones, the Washington Post and Fox Entertainment.