MySpace to roll out self-serve advertising system
Don Day September 17th, 2007
MySpace will roll out a new system to allow advertisers to hyper-target ad content to users on a self-service basis, according to the New York Times. Beefed up targeting capabilities allow MySpace advertisers to pinpoint users with their ads. All that data about yourself that you drop on your profile helps the site to custom-tailor ads to you (single guys and gals see lots of gender-targeted match.com ads these days, for instance). The NYT uses a theoretical punk band in Seattle targeting area fans as an example of potential users for the service.
Some worry about big brother of course… leading to my favorite quote of the young week: “People should be able to congregate online with their friends without thinking that big brother, whether it is Rupert Murdoch or Mark Zuckerberg, are stealthily peering in,” Jeff Chester, executive director at the Center for Digital Democracy told the Times. Bet Zuckerberg never thought he’d be mentioned in the same conspiratorial breath as Rupert Murdoch…
2 Comments Add your own
1. Steve | September 18th, 2007 at 8:15 am
Gee, how about a system that allows users to say “I don’t care about your match.dom ads”.
2. baker | September 18th, 2007 at 11:59 am
myspace users posts real names, libelous rants, and heavily annotated photos of themselves and all their friends, but as soon as you mention hyper-targeted ads, those same people cry out for their privacy and fear of big brother.
if in-page ads is the rev model that pays for your online playground, what kind of ads do you want? myspace needs to introduce that level of transparency: “this is our model and if you’re interested, we’ll supply ads and offers you might actually give a sh*t about - just go to your settings and fill this out.” otherwise, it’s match.com and netflix until your brain explodes.
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