Comments on: MySpace to roll out self-serve advertising system http://www.lostremote.com/2007/09/17/myspace-to-roll-out-self-serve-advertising-system/ Where TV Finds the Future Mon, 01 Dec 2008 17:49:27 +0000 http://wordpress.org/?v=2.5.1 By: baker http://www.lostremote.com/2007/09/17/myspace-to-roll-out-self-serve-advertising-system/#comment-495055 baker Tue, 18 Sep 2007 18:59:38 +0000 http://www.lostremote.com/2007/09/17/myspace-to-roll-out-self-serve-advertising-system/#comment-495055 myspace users posts real names, libelous rants, and heavily annotated photos of themselves and all their friends, but as soon as you mention hyper-targeted ads, those same people cry out for their privacy and fear of big brother. if in-page ads is the rev model that pays for your online playground, what kind of ads do you want? myspace needs to introduce that level of transparency: "this is our model and if you're interested, we'll supply ads and offers you might actually give a sh*t about - just go to your settings and fill this out." otherwise, it's match.com and netflix until your brain explodes. myspace users posts real names, libelous rants, and heavily annotated photos of themselves and all their friends, but as soon as you mention hyper-targeted ads, those same people cry out for their privacy and fear of big brother.

if in-page ads is the rev model that pays for your online playground, what kind of ads do you want? myspace needs to introduce that level of transparency: “this is our model and if you’re interested, we’ll supply ads and offers you might actually give a sh*t about - just go to your settings and fill this out.” otherwise, it’s match.com and netflix until your brain explodes.

]]> By: Steve http://www.lostremote.com/2007/09/17/myspace-to-roll-out-self-serve-advertising-system/#comment-494847 Steve Tue, 18 Sep 2007 15:15:19 +0000 http://www.lostremote.com/2007/09/17/myspace-to-roll-out-self-serve-advertising-system/#comment-494847 Gee, how about a system that allows users to say "I don't care about your match.dom ads". Gee, how about a system that allows users to say “I don’t care about your match.dom ads”.

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