NBCU is teaming with a smattering of Clear Channel radio stations in top markets to “take over” as the exclusive sponsor of the stations for a day. Both Journeyman and Chuck will get the radio treatment. The Journeyman stations will feature :15 promos pushing people to a special micro-site where listeners can pick “now and then” songs to mash together a custom music list. The “Chuck” stations will be rebranded “Chuck FM” (ala Jack FM) – and actors from the shows will do the intro honors for news, traffic and weather.
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I don’t think this type of promotion hurts anything, but I don’t think it’s going to help, either.
I remember hearing some similiar things last season for a couple of CBS shows (they had these promos that vaguely sounded like a bad morning show discussing the series).
Especially with “Chuck,” it seems to me that doing a promotion with a radio station doesn’t exactly reach the demo that is most likely to watch the show.
“Journeyman” is a bit better fit, but I would be curious to see how many people actually recall the “mini-site” just from the promos. I’m assuming this deal has a web component that includes the Clear Channel station web sites, which will probably drive more traffic than the spots themselves.
Please lower the music on the shows that are supposed to be heard; you drown out the actors with ultra loud music and one cannot hear what is being said. How funny, advertisements can heard, but not a show!!!!!!!!!!