NBC shows to take over Clear Channel radio stations
Don Day September 17th, 2007
NBCU is teaming with a smattering of Clear Channel radio stations in top markets to “take over” as the exclusive sponsor of the stations for a day. Both Journeyman and Chuck will get the radio treatment. The Journeyman stations will feature :15 promos pushing people to a special micro-site where listeners can pick “now and then” songs to mash together a custom music list. The “Chuck” stations will be rebranded “Chuck FM” (ala Jack FM) - and actors from the shows will do the intro honors for news, traffic and weather.
2 Comments Add your own
1. Rick | September 18th, 2007 at 8:24 am
I don’t think this type of promotion hurts anything, but I don’t think it’s going to help, either.
I remember hearing some similiar things last season for a couple of CBS shows (they had these promos that vaguely sounded like a bad morning show discussing the series).
Especially with “Chuck,” it seems to me that doing a promotion with a radio station doesn’t exactly reach the demo that is most likely to watch the show.
“Journeyman” is a bit better fit, but I would be curious to see how many people actually recall the “mini-site” just from the promos. I’m assuming this deal has a web component that includes the Clear Channel station web sites, which will probably drive more traffic than the spots themselves.
2. Carol Peterson | October 29th, 2007 at 12:38 pm
Please lower the music on the shows that are supposed to be heard; you drown out the actors with ultra loud music and one cannot hear what is being said. How funny, advertisements can heard, but not a show!!!!!!!!!!
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