Comments on: NBC shows to take over Clear Channel radio stations http://www.lostremote.com/2007/09/17/nbc-shows-to-take-over-clear-channel-radio-stations/ Where TV Finds the Future Sun, 07 Sep 2008 09:05:04 +0000 http://wordpress.org/?v=2.5.1 By: Carol Peterson http://www.lostremote.com/2007/09/17/nbc-shows-to-take-over-clear-channel-radio-stations/#comment-543303 Carol Peterson Mon, 29 Oct 2007 19:38:26 +0000 http://www.lostremote.com/2007/09/17/nbc-shows-to-take-over-clear-channel-radio-stations/#comment-543303 Please lower the music on the shows that are supposed to be heard; you drown out the actors with ultra loud music and one cannot hear what is being said. How funny, advertisements can heard, but not a show!!!!!!!!!! Please lower the music on the shows that are supposed to be heard; you drown out the actors with ultra loud music and one cannot hear what is being said. How funny, advertisements can heard, but not a show!!!!!!!!!!

]]> By: Rick http://www.lostremote.com/2007/09/17/nbc-shows-to-take-over-clear-channel-radio-stations/#comment-494854 Rick Tue, 18 Sep 2007 15:24:49 +0000 http://www.lostremote.com/2007/09/17/nbc-shows-to-take-over-clear-channel-radio-stations/#comment-494854 I don't think this type of promotion hurts anything, but I don't think it's going to help, either. I remember hearing some similiar things last season for a couple of CBS shows (they had these promos that vaguely sounded like a bad morning show discussing the series). Especially with "Chuck," it seems to me that doing a promotion with a radio station doesn't exactly reach the demo that is most likely to watch the show. "Journeyman" is a bit better fit, but I would be curious to see how many people actually recall the "mini-site" just from the promos. I'm assuming this deal has a web component that includes the Clear Channel station web sites, which will probably drive more traffic than the spots themselves. I don’t think this type of promotion hurts anything, but I don’t think it’s going to help, either.

I remember hearing some similiar things last season for a couple of CBS shows (they had these promos that vaguely sounded like a bad morning show discussing the series).

Especially with “Chuck,” it seems to me that doing a promotion with a radio station doesn’t exactly reach the demo that is most likely to watch the show.

“Journeyman” is a bit better fit, but I would be curious to see how many people actually recall the “mini-site” just from the promos. I’m assuming this deal has a web component that includes the Clear Channel station web sites, which will probably drive more traffic than the spots themselves.

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