Study: Local online advertising to surge
Cory Bergman September 18th, 2007
A new study by eMarketer says that local online advertising will only comprise 13.4% of the total internet market in 2007, but will surge in the years to come:
MediaPost’s Seana Mulcahy says she believes that local media companies aren’t ready for it. “Most of these companies haven’t even figured it out yet. Come on, guys — you have the audience and the people are loyal as hell, now do something,” she writes.
2 Comments Add your own
1. tdc | September 18th, 2007 at 9:21 am
“…now do something”
actually, you gotta give credit where it’s deserved, i’m beginning to see efforts by a few that look like the real thing.
the majority however still seem content (or intent) to watch and wait for others to make something work and then attempt to copy it.
that’s not going to work though. and those that are out in front deserve some recognition.
they know who they are.
2. mel taylor | September 18th, 2007 at 11:43 am
I have many friends WAY smarter than me, and they all seem to concur: local media is well positioned to carve out much greater shares of local internet revenue.
Google, Yahoo and other pure-plays have been quite happy with the way local media operators have been slow to move.
I think we are at a tipping point tho. 2008 should be interesting.
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