Belo invests in Mochila

Cory Bergman September 24th, 2007

Belo has inked a strategic partnership with Mochila, an online content syndication company. Press release below… (Full disclosure: I work for KING5.com, a Belo site.)

PRESS RELEASE — Belo Corp. (NYSE: BLC) and Mochila, Inc. announced today a strategic partnership whereby Belo will become a premier content syndication partner in the Mochila marketplace. In addition, Belo has made an investment in Mochila to help drive Mochila’s future growth.

Mochila is the first global online media marketplace for text, video and photo content for publishers, editors, content creators and advertisers. Belo, one of the nation’s largest media companies, will now offer its local content for syndication and distribution via the Mochila marketplace. This will create a new opportunity to monetize and expand the reach of Belo’s high quality content. Mochila’s marketplace offers millions of articles, photos and videos from some of the largest, most-recognized media brands in the world. Through the partnership, Mochila expands its content inventory and enables Belo to deepen user engagement on its online properties.

Belo also will participate in Mochila’s AdMatch program, creating new revenue opportunities via the Mochila marketplace while expanding the breadth of content for Belo’s users. The Mochila AdMatch program allows members to acquire content for free and syndicate content to other publishers while earning a share of advertising revenue.
“At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company’s tools and services we offer our online users and advertisers,” said Skip Cass, executive vice president in charge of Belo’s business development team. “This strategic partnership with Mochila increases the value of Belo’s content and also provides our audiences with a richer online experience across our brands.”

“This partnership is further validation of the Mochila model,” said Mochila CEO Keith McAllister. “We are thrilled to be partnering with Belo, which has a longstanding reputation as one of America’s great media companies. We look forward to helping Belo capitalize on new opportunities, while we benefit from Belo’s experience and expertise to help us expand the Mochila marketplace.”