Comments on: Nielsen launches pop culture social network

By: Matt

Matt — Wed, 26 Sep 2007 06:01:12 +0000

Wow, I am actually kind of impressed with the site, though it currently lacking in the way of social networking features. But very cool all the same. Of course that is assuming that crazed fans don’t over run the site promoting their favorite TV show or band and overwhelm the ranking system.

By: John Proffitt

John Proffitt — Tue, 25 Sep 2007 09:59:06 +0000

By the way, I commend Joe’s comment above about his post with the bewildering array of speech bubble logos. Crazy stuff. Check it out, just for fun.

By: Vipin

Vipin — Tue, 25 Sep 2007 07:32:29 +0000

I have a blog which is completely full of entertainment like movies, music, ring-tones etc.

By: The Tony

The Tony — Tue, 25 Sep 2007 04:55:46 +0000

I like rating things. Plus, I’m a TV nerd.

I’m there.

By: Barry

Barry — Mon, 24 Sep 2007 19:19:52 +0000

John,

And is there anything worse than the smell of “a turd on arrival”? I think not.

By: John Proffitt

John Proffitt — Mon, 24 Sep 2007 17:39:53 +0000

I know when I want to join a really cool social networking site that all the kids are using, my mind immediately locks on to the name Nielsen. Tres chic!

WTF? I understand what they’re attempting to do — they’ve gotta do something to remain relevant for their extraordinarily rich corporate clients in an age of fracturing attention — but this smells like a turd on arrival.

It’s POSSIBLE it could work. Though I think I would have left the name Nielsen out of it. Sounds way, way too corporate. Odds are their users will end up being exactly the wrong market (too old, too unhip).

A better bet would have been collaborating with existing social nets like Facebook or MySpace, etc. Just because you run your own social net doesn’t mean the research results will be scientific or saleable to your media customers.

By: Joe - fourhman.com

Joe - fourhman.com — Mon, 24 Sep 2007 17:39:39 +0000

And hooray, a speech bubble logo! How original!

(click my name to see a page that showcases over 60 other speech bubble logos)

By: Safran

Safran — Mon, 24 Sep 2007 17:35:48 +0000

Wait until it finds out how Nielsen//Netratings measures its numbers…