NBCU and Veoh introduced some useful stats during the Carat Digital Exchange:
<> Most of NBC.com’s video viewing is at night, but there’s also a bump at lunchtime
<> 48% of people who used NBC Rewind on NBC.com watched Heroes
<> 35% sampled Heroes for the first time, and 96% of them continued to watch the show either on TV or online
<> Veoh said click rates for personalized recommended clips are 2.4% compared to .3% for generic clips
That last point is a biggie. Most TV sites don’t offer recommended clips that are contextually related to the clip that was just played, but the upside is clearly substantial.
September 27th, 2007
For $180 bucks, you can now get an HD-compatible Slingbox called the “Sling Solo.”
September 27th, 2007
It’s rare these days that you see much good news associated with newspapers, but a new report by Deutsche Bank offers some insight on the revenue upside of the Yahoo newspaper consortium. Analysts project that newspapers that have partnered with Yahoo could see a jump in year-over-year online revenue growth by as much as 20 points — going from 20 to 40 percent growth — in the second half of 2008. In fact, they anticipate the news would result in “positively surprising the market.” Deutsche Bank believes the revenue will come from increased inventory, more traffic (projected at +10 percent), better CPMs due to Yahoo’s targeting technology, and the HotJobs affiliation. (Full disclosure: I work for KING5.com, which is a Belo property, and Belo’s newspaper sites are part of the Yahoo newspaper consortium. And thanks Rex for the link!)
September 27th, 2007
As of February 17, 2009, that non-digital TV of yours won’t work, at least not without a converter box. (And pray to God you’re not working at a TV station that day and taking phone calls.) The NAB is rolling out its first PSAs to educate the public about the upcoming digital deadline. It sent a 30-second spot to broadcasters. Here’s the script, via B&C:
Notice how digital’s made pretty much everything better? Especially television. Digital TV’s got better picture, better sound, more channels — in fact, digital’s so much better that, by law, ALL broadcast TV has to be digital by 2009. But there’s a catch: Some TVs need an upgrade to get digital. You could even lose your signal. Get the facts. Visit DTVAnswers.com to learn about television’s switch to digital. Or call this number to see how you can stay connected.
Very weak language. “Notice how digital’s made pretty much everything better?” That’s a lead? They need something that screams “Your TV ain’t gonna work on this date!” You can see the ad at DTVAnswers but, in another poor choice, the NAB isn’t making it embeddable. The one message that the TV industry badly needs to go viral can’t, because they haven’t included an embed code. I encourage them to change this. 2/17/09 is going to be one seriously crazy day, and we need to use every possible method of communication at our disposal to get out the word.
September 27th, 2007
