Disney Mobile disconnected
Don Day October 1st, 2007
Disney is dumping its Disney Mobile product - saying the model was hard to sustain in the current market. The service used a private carrier and pasted on the Disney brand, and added special features like extra security and parental controls. This is Disney’s second flop in the mobile realm. A year ago the company cut its ESPN Mobile product for similar reasons. The Disney Mobile service will end on December 31st.
2 Comments Add your own
1. Rocker | October 2nd, 2007 at 7:23 am
It may be a flop, but in my book they get credit for trying…as George Klavikov at NBCU says, “we want to fail…and fail fast”. That’s how you learn. And I think Disney is accumulating knowledge/experience (and developing products) that can be ported over to other distribution partners.
2. Steve Safran | October 2nd, 2007 at 12:15 pm
I’m with Rocker. I don’t give a hard time to people who try bold new things, and MVNOs were a bold experiment.
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