Yahoo revamps search engine
Don Day October 1st, 2007
Yahoo made a number of tweaks to its search engine, most notably adding a suggested search terms drop down tray that slides down when you start entering your query.
As a side-note TV friends… you might not like what you get when you put the name of your city followed by the word news…
11 Comments Add your own
1. Brink | October 2nd, 2007 at 5:32 am
Who chose the drop-down tray’s “suggestions”?
2. Mike | October 2nd, 2007 at 6:50 am
You’re right. City name + news = [air quotes] the competition [end air quotes].
3. Michael Gay | October 2nd, 2007 at 7:31 am
Another thing “they” get thanks to the Yahoo partnership?
4. thedetroitchannel | October 2nd, 2007 at 7:40 am
i’ll ask again: who the f needs a ‘partnership’ for top billing? why not be top-of-mind instead?
all you do is share your $$$ with others who place their, not your, interest first.
whether it’s YaHoo! , cnn, msn or ?, why not innovate?
think in terms of becoming the defacto name in “city+news” rather than how much of the pie you split with others.
5. tdc | October 2nd, 2007 at 7:50 am
btw- if i’m from boise and i have to enter boise+news to search for news in my hometown, then your bosses should have been fired long ago
now what was that argument that out-of-market eyeballs were never the target?
6. !!! | October 2nd, 2007 at 10:24 am
Rock On, TDC!
7. Chris Way | October 2nd, 2007 at 1:48 pm
“Las Vegas News” returned local news sites, and we got second billing in the search results. Don, what was the issue with city name + news?
8. discreet_chaos | October 2nd, 2007 at 2:27 pm
If I’m not mistaken this has been in beta on search[dot]yahoo for some time, but it only recently moved to the mainsite. It also seems that Google Labs has had something similar in beta for a while, but just like the Yahoo incranation, I’m not a big fan. Sure, if you were doing a simple search, but once you get fairly complex or off the beaten path, neither of the wizards do a lot of good.
9. Don Day | October 2nd, 2007 at 8:24 pm
Hey Chris -
The issue with the “city news” thing is that if you type in Las Vegas News, the suggestion tray pops up “Las Vegas Newspaper” as the first item - which would steer people toward paper sites at the expense of TV sites.
10. mike jones | October 3rd, 2007 at 6:02 am
Hate to say it, but the honest truth is that if I’m going out of market to look for news in another city, I’d much prefer a newspaper to a local tv station as a source. (That is unless stormy the dog is in the house).
I would think most people would, too.
Newspapers do news better. Tv stations, in general, do video better.
If I want a tv station site, ill search “boise video.” Or “boise tv”.
11. Ed | October 3rd, 2007 at 12:48 pm
Don -
That’s really your industry’s fault. If you wanted to come up first for “springfield news”, you shouldn’t have called the medium “television”, but something like “newsmovingpictures” or something.
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