Archive for October 5th, 2007

NBCU becomes first International CES broadcast partner

NBC Universal will be at the 2008 International CES not just as an exhibitor but also as a broadcaster. According to a Businesswire press release, NBCU broadcast and cable channels are going to be live from the International CES floor at various times, cover the happenings. NBCU will also have an interactive exhibition there. This is the first time the International CES has had an official broadcast partner. The International CES will be in Las Vegas from January 7 - 10, 2008.

Read the full post 1 comment October 5th, 2007

Knight News Challenge Deadline October 15th

The Knight Foundation is giving away another $5 million as part of its News Challenge initiative. If you have an innovative journalism idea involving the use of technology focused on a specific geographic area, submit your idea now. To improve your chances of winning, Mark Fest, Knight’s communications director, advised reviewing their requirements, as well as being able to convey the essence of your idea in just a couple of sentences. Good luck!

Add comment October 5th, 2007

Next week: liveblogging from the Networked Journalism Summit

I’ll be sorta-kinda-moderating a panel at the Networked Journalism Summit at the CUNY Grad School of Journalism in New York City on October 10th, and I will also be liveblogging the event on LR. David Cohn has released the day’s schedule. The panel for which I’m playing Oprah is called, simply, “New Broadcast.” This is all very anti-formal, in keeping with planner Jeff Jarvis’s notion of what a productive summit should be. I’d like you guys to give me your suggested questions/topics/ideas for discussion in the comments below. (And as Rosenblum and Sechrist will be panelists, I realize I’m already inviting lots of snark. Please understand that, as much as I like the pageviews, I’m probably not going to be asking anonymous hate questions.)

6 comments October 5th, 2007

CSI: NY to shoot in ‘Second Life’

The October 24th episode of the CBS show will integrate star Gary Sinise into the virtual world of Second Life. The show will end with a plug to CBS.com where users will be able to experience Second Life for themselves with a “live simulation.”

12 comments October 5th, 2007

MSNBC runs ad for Fox Business Channel

It was part of a larger Time Warner commercial buy, so it’s unclear if MSNBC actually signed off on the particular Fox Business Channel spot. But it reminds me that I’ve seen increasing cases of online ads for network shows showing up on local TV sites from other networks. Like Heroes on an ABC site, for example, as part of remnant inventory. Have you had this happen to you, and does it really matter?

5 comments October 5th, 2007

It’s all about the headline

Here’s a screen grab of CNN.com’s headline block from this morning. In my humble opinion, these are wonderful headlines crafted to get clicks:


Also, it’s interesting to note that these home page headlines are not the same as the respective story pages, so producers don’t have to worry about writing them for SEO.

Adds Kay in comments below: “The headlines might be well written to attract clicks, but the CNN redesign has added so many headlines to this area they have turned into a solid block of bold text that is difficult to scan, physically more difficult to read and easy to skip over…”

8 comments October 5th, 2007



Calendar

October 2007
M T W T F S S
« Sep   Nov »
1234567
891011121314
15161718192021
22232425262728
293031  

Posts by Month

Posts by Category