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CBS’ plans for Last.fm

Posted by Cory Bergman on October 8, 2007

CBS bought the UK-based social networking site Last.fm in March, and now network prez Les Moonves is offering up some details of how they plan to utilize the site. “It’s our first venture in to social networking. It’s social networking about content – we’re a content company. They have great technology. If there’s social networking around music, there should be about sports shows, about news shows,” he said, as quoted by PaidContent. While this is just a quote — not a strategy, per se — it seems a little too TV-focused for me. If the plan is to expand Last.fm beyond music to sports or news, it shouldn’t revolve around TV shows, but sports teams and news stories, for example. CBS should be careful to empower Last.fm to continue to thrive on the web without derailing its focus to promote TV.

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