NBCU adds Oxygen to cable holdings

Oxygen will join MSNBC, CNBC, Bravo, USA Network and SciFi in NBC Universal’s portfolio of cable networks. NBCU will pay $925 million for the female-focused network. Oxygen launched in 2000 with a huge interactive push – an effort that largely flopped. Now, in an interesting turnabout – Oxygen could help backstop the company’s iVillage.com property. NBCU will sell a pair of Telemundo stations to help finance the acquisition.