LIN TV to launch YouTube channels
Michael Gay October 11th, 2007
LIN Television has announced plans to launch YouTube channels for its 31 stations, according to Broadcasting & Cable. The plans will make LIN the second broadcast group to produce YouTube channels for local stations, the first being Hearst-Argyle which launched its channels back in June. (Disclosure: I work for Hearst-Argyle and was one of the managers involved in the Hearst-Argyle YouTube launches.)
10 Comments Add your own
1. Brink | October 12th, 2007 at 3:58 am
Tribune has already launched YouTube channels for its stations. Just didn’t put out a press release, I guess.
2. Michael Gay | October 12th, 2007 at 5:45 am
Brink, Are you sure about that? I just did searches on YouTube and the only station I saw was WGN with only 6 videos posted. KTLA and WPIX didn’t appear to have channels yet.
I’m sure there are many broadcasters doing one-offs with their stations creating channels, but as far as I know there are only two official YouTube local broadcasting partners.
3. Brink | October 12th, 2007 at 9:08 am
100% positive.
The stations’ channels have been set up, although they may not be populated yet.
4. jman | October 12th, 2007 at 11:27 am
Are these sites really doing anything? It does not appear that they are generating much traffic and it is all about getting press.
5. Rob | October 12th, 2007 at 7:21 pm
jman - Sure they’re doing something … it’s an opportunity to extend the content beyond the website and hopefully build some loyalty and brand identity beyond their newscasts and websites.
Whether you look at it as syndicating news content to give people what they want or promotions wrapped up in a package of news clips, it’s all audience outreach.
I’ve found YT to be a great way to reach out to the audience for my station. We get solid traffic, our subscriptions are creeping up, and people are watching our content.
6. Dave | October 13th, 2007 at 9:05 pm
Anyone trying anything “non-news / non-high school sports” with their Youtube page?
Just curious…
7. Randy | October 14th, 2007 at 5:38 pm
Lin may have a great press release agency but their Indy competitor, WTHR, has had a You Tube channel for two months.
8. thedetroitchannel | October 14th, 2007 at 6:18 pm
gee, that whole idea was industry taboo as late as this time last year.
amazing.
9. Contrarian | October 15th, 2007 at 7:32 am
I’ve found YT to be a great way to reach out to the audience for my station. We get solid traffic, our subscriptions are creeping up, and people are watching our content.
And ratings are up, right?
Because that’s how you make money, by charging advertisers based on ratings. Not by having “solid traffic” or “subscriptions.”
10. Contra to the Contra | October 15th, 2007 at 3:50 pm
The ratings over the past 20 years are down and continuing to drop… The problem is in the content, not the distribution.
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