Comments on: Valleywag: Yahoo Newspaper Consortium in trouble http://www.lostremote.com/2007/10/11/valleywag-yahoo-newspaper-consortium-in-trouble/ Where TV Finds the Future Mon, 01 Dec 2008 20:42:48 +0000 http://wordpress.org/?v=2.5.1 By: Mel Taylor http://www.lostremote.com/2007/10/11/valleywag-yahoo-newspaper-consortium-in-trouble/#comment-521852 Mel Taylor Fri, 12 Oct 2007 14:18:48 +0000 http://www.lostremote.com/2007/10/11/valleywag-yahoo-newspaper-consortium-in-trouble/#comment-521852 cory, you know the ole saying: buy, build or partner. cory,
you know the ole saying:
buy, build or partner.

]]> By: Cory http://www.lostremote.com/2007/10/11/valleywag-yahoo-newspaper-consortium-in-trouble/#comment-520847 Cory Thu, 11 Oct 2007 18:06:26 +0000 http://www.lostremote.com/2007/10/11/valleywag-yahoo-newspaper-consortium-in-trouble/#comment-520847 Ok, I'll jump in here. Safran, it takes millions and millions of dollars and teams of top-notch engineers to build an ad network with the sophistication of Yahoo (not even to speak of Google). Yes, the newspapers could've partnered among themselves conceptually, but it's the technology that puts it into action. Newspapers don't have the money or expertise to build it, so they need to partner. Partnering is smart when it's not your core competency and the barriers to entry are high. Ok, I’ll jump in here. Safran, it takes millions and millions of dollars and teams of top-notch engineers to build an ad network with the sophistication of Yahoo (not even to speak of Google).

Yes, the newspapers could’ve partnered among themselves conceptually, but it’s the technology that puts it into action. Newspapers don’t have the money or expertise to build it, so they need to partner.

Partnering is smart when it’s not your core competency and the barriers to entry are high.

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