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Strong growth since cbssports.com relaunch

Posted by Michael Gay on October 15, 2007

Just found this interesting tidbit in a press release from CBS Sports: “Since rebranding the service CBSSports.com this past August, users to the site have increased a healthy 27%. I have to wonder if that’s due to the site being easier to find with an easier URL, or if CBS is running more promotion for it. I’ve always believed shorter is better, and this may be one more case study to support that.
cbssports.com

tdc

better take that press release as a company PRESS RELEASE!

pull up a 1 year chart, or better yet a three year chart, and you’ll see.

is coming off an all time low worthy of a press release?

i guess so.
tdc

btw- my free internet access pass ran out at the same time my fries did.

i’m now at the regenstein library at the university of chicago
tdc

btw-btw- alexa made me enter the old domain name to get the chart…cbssportsline.
Sobo

You have to watch Alexa, the listings are based on the viewing habits of users who have downloaded the Alexa toolbar.

The site then estimates the number users who SHOULD have viewed a site.

I had the tool bar for about three months, my station’s page views increased by 6 million during those 3 months!