Strong growth since cbssports.com relaunch
Michael Gay October 15th, 2007
Just found this interesting tidbit in a press release from CBS Sports: “Since rebranding the service CBSSports.com this past August, users to the site have increased a healthy 27%. I have to wonder if that’s due to the site being easier to find with an easier URL, or if CBS is running more promotion for it. I’ve always believed shorter is better, and this may be one more case study to support that.
4 Comments Add your own
1. tdc | October 15th, 2007 at 8:29 pm
better take that press release as a company PRESS RELEASE!
pull up a 1 year chart, or better yet a three year chart, and you’ll see.
is coming off an all time low worthy of a press release?
i guess so.
2. tdc | October 15th, 2007 at 8:30 pm
btw- my free internet access pass ran out at the same time my fries did.
i’m now at the regenstein library at the university of chicago
3. tdc | October 15th, 2007 at 8:32 pm
btw-btw- alexa made me enter the old domain name to get the chart…cbssportsline.
4. Sobo | October 16th, 2007 at 6:14 am
You have to watch Alexa, the listings are based on the viewing habits of users who have downloaded the Alexa toolbar.
The site then estimates the number users who SHOULD have viewed a site.
I had the tool bar for about three months, my station’s page views increased by 6 million during those 3 months!
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