NAB to unveil DTV education campaign

Cory Bergman October 15th, 2007

Today at 2:30 p.m. ET, the National Association of Broadcasters will announce an “unparalleled consumer education marketing campaign” to reach TV viewers about the upcoming hard switch to digital. You can watch a live webcast of the press conference here. As many of you know, the vast majority of TV viewers have no idea what’s going to happen on February 19th, 2009, when their analog TV sets suddenly become snow — a transition that will have a massive impact on local television.