Have we reached the peak of TV viewing?
Don Day October 18th, 2007
TVByTheNumbers.com has a fascinating chart that shows historical TV viewing by year from 1952 through the 2006-2007 season according to Nielsen. The average time spent in front of the tube started at about 4 hours 30 minutes per day in the early 50s to about 8:20 in 2005-2006. For the first time in since 1996, viewing was flat from 2005-06 to 2006-07. With the fracturing media landscape smashing into more pieces every day - could this be the top of the peak of TV viewing?
4 Comments Add your own
1. adam | October 19th, 2007 at 4:15 am
I’d be curious to know if you added in online video users if the trend line would continue as it has for the last 55 years.
Is this about what people are funadamentally interested in or more simply a technology shift?
2. Anonymous | October 19th, 2007 at 4:39 am
I notice there’s a 15-year flat period in the ’80s and ’90s. Is that from Walkman use?
3. Barry | October 19th, 2007 at 8:16 am
No, be we have reached a peak of studies about the death of television.
4. will | October 20th, 2007 at 1:57 am
While I certainly understand the assumptions that such a statistic engenders in the readership of this blog, is it reasonable to speculate that at least some of this flattening of the growth curve in TV watching is simply a reflection of the fact that there are only so many waking hours in a day?
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