ONA: Dan Gillmor on the need to ’send people away’

Steve Safran October 18th, 2007

Now liveblogging from ONA in Toronto… on the panel “Becoming a Community Evangelist,” Dan Gillmor hit the nail on the head with his observation of one of the biggest hurdles for newspapers (and, IMO, TV sites) today: “Newspapers are still unclear on the concept of sending people away. There is a parallel universe of information happening around you. The best portal you can create around that is something the audience/community will find incredibly valuable and they will keep coming back.”