ONA: ‘Fake Steve Jobs’ talks inspiration

Steve Safran October 19th, 2007

It’s kind of unfair to have a panel on which Daniel Lyons, better known right now as “Fake Steve Jobs” is one of the panelists. Who do you think is going to draw all the attention? Friday morning, Lyons talked about what inspired him to fakeblog in the voice of Steve Jobs. Writes Raechal Leone:

“My idea was ‘What if the CEO really did a blog and then went off the rails?’”… Lyons said he knew the blog had caught on before that, though, when a friend at a software company, who didn’t know Lyons was Fake Steve, asked him if he read the blog and told him, “Fake Steve rocks!”

Fake Steve’s Book, “oPtion$: The Secret Life of Steve Jobs, A Parody” comes out October 22nd.