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- Colbert’s pres. might raise FEC issues
- TV networks quietly shrinking primetime schedules
- Moonves’ new deal tied to CBS’ performance
- AT&T to offer mobile Napster downloads
4 comments October 21st, 2007
In June, we told you about the Minisode Network - which cuts down classic sit-coms from their original 22-minute or so length to less than five minutes. Now, Sony is getting ready to expand the network beyond its original MySpace home, to AOL, Joost and Crackle, according to Reuters.
Add comment October 21st, 2007
TV Guide Network has narrowed down six stations for the next season of Making News. So who would do such a thing? Well, KOSA in Midland, TX was featured last season (pictured), and GM Barry Marks said it was a good experience. “I think the emotional connection between the newsroom and the buyer brought in extra dollars,” he says. “It showed national clients a personality when we usually just do telephone deals.” But not everything was positive. “For some viewers, reporters lost some of the mystique they carry with them,” he says. “Some had the perception that reporters are perfect and polished all the time.”
8 comments October 21st, 2007
NYTimes.com has a good story on the continuing conundrum behind accurately measuring online traffic. For example, Style.com says 1.8 million unique users visited the site last month. Comscore said it was 421,000. And Nielsen-Netratings say it was 497,000. “It’s interesting that people keep talking about (the internet) as much more accountable than other media, but we’re not finding that to be the case yet because there’s no agreement on metrics or accounting methods,” said Jack Wakshlag, chief research officer at Turner Broadcasting System. Well, that’s not really true — the internet is much more accountable than TV, even with the metrics issues, because it’s an interactive medium — but the industry needs to come together on a solution. (Meanwhile, I think it’s a little funny that the NYTimes.com story uses the word “hit” in the headline.)
5 comments October 21st, 2007
The official NBC YouTube channel is missing, and bets are it’s because Hulu.com is about to launch. Hulu, the joint online video site from NBC Universal and News Corp, is scheduled to launch in October, according to their homepage. Well, there isn’t much time left. (Via Valleywag)
5 comments October 21st, 2007
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