MSNBC.com, NBCSports.com partner
Don Day October 29th, 2007
MSNBC.com and NBCSports.com today announced they would team up to provide sports content on a single, unified platform - and will also pool ad sales efforts. “The multiyear agreement makes NBCSports.com the official sports channel of MSNBC.com and NBC Sports,” according to the release. Before the launch of NBCSports last year, that URL pointed to MSNBC.com’s sports section. NBCSports.com is already doing some linking to MSNBC.com and vice versa - but MediaWeek says a relaunch of the combined sites will come before the Super Bowl in January. NBC Sports is a unit of NBC Universal, while MSNBC.com is a joint venture of NBCU and Microsoft.
2 Comments Add your own
1. thedetroitchannel | October 29th, 2007 at 12:23 pm
rather than focusing on how many ways nbcU can split a hair, why not take a look at what gannett and tribune are doing on a regional basis to actually CREATE a national brand.
pointing a site one way or the other is news these days?
2. Anonymous | October 29th, 2007 at 2:24 pm
MSNBC wouldn’t be anywhere near the top of the news site rankings without MSN firehosing users their way. Fox Sports is MSN’s current sports channel, so it looks like they’ll be sharing the spigot with NBC Sports.
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