of that 13M streams a large percentage are from an auto-start vid that runs unlike any other youtube channel that i’ve clicked. so that 13M is not all revenue generating because the home screen of all these channels carries no ads.

maybe something like 9 million or so streams generate an ad. at $40 per thousand you can do the math.

now, divide that by 5 months, divide that by an average 15 stations or so and divide that amongst goog/youtube and hearst argyle.

you’ll come up with a monthly revenue figure about what one :30 spot costs on a top10 market’s 11pm newscast.

terry mackin’s quote that they were looking to expand beyond their broadcast boundaries is probably the most significant statement in the release.

they’ll have to because there is no way cpm’s are going to pay the bills.

my argument hasn’t changed over the last 2 years.

circle the wagons and rebrand as a “randomsearchresult.com” ain’t gonna do it.

if it were, there are already 100’s (if not thousands) of wxxx.com or kxxx.com’s that would be making actually $ online.

instead, they rely in a SEARCH ENGINE result to get some additional traffic. where’s the innovation there?

the fine folks at (then) ibs had this thing right from the start.

unfortunately it’ll take a little while while someone with a “proven track record” figures this out.

all the best!

and, give ‘em some credit for trying!

13 million over five months???????

c’mon???

how much is that ADDITIONAL than what they would have had otherwise and how much can be attributed to one or two events?

not only that, how much is that from areas well outside the market areas of each station — pvs or visits or exposure that is worthless…

this is such crap it is unbelievable.

please present the truth and the full story… or don’t give us any of it….

these half truths that only support your side of things is worth than no info…

dumb, dumb, dumb.

I dare the full truth to be revealed. really.

c’mon next commenter, just change the subject to something to keep our eyes off the ball…

that is what this is all about — keep changing the reality we operate in to keep everyone confused that they NEED consultants to cut through the crap.

obfuscation is the consultant’s DREAM!!!

belo could hit a million video plays in several days

what percentage of traffic was this? what kind of an increase in video traffic was it? did they make money on it?

as usual the missing questions speak VOLUMES

(also, how big of a downturn did the website’s own video take during this time? in other words, how many people went to youtube INSTEAD of going to the station site????)

I bet overall site usage of the core site went DOWN

Safran makes it clear who he works for and mentions if it involves his company…same for the Belo folks

Just think transparency is important

since then it has been downhill and you know that too. except maybe for the overload of placements on cnn (which lr readers have called “dreck”) .

your proven track record is still being written. and as i said, i wish you success. but when local sites are pulling down 2 ONE THOUSAND-th’s of 1% of internet users and are NOT growing…

gotta get hip and carry that over. now.

rebranding thehawaiichannel would also be a mistake. just look at kmbc… hasn’t even gotten that ‘blip’ that is so often the case.

and, if lr reader terry mackin really wants to “broaden their reach beyond their broadcast boundaries” now is a great time to reassess what the f’ck a random assortment of 4 letters means to anybody outside THAT market.

all the best to you guys!

Reading this kind of information validates our local initiative on YT, so thanks for the insight to what you’re doing over at Hearst-Argyle.

(Disclosure: I used to work for Belo. I have friends that still work at Belo. You sir are no Jack Kennedy.)

Shit, there’s a conflict of interest all over the place.

Looks like we gotta get bloggers from every other media and consulting company to balance this out.