NBCU gets aggressive in texting, invests in 4INFO

Cory Bergman November 1st, 2007

Earlier this week, NBCU announced a mobile marketing deal with SinglePoint that the press release calls “one of the biggest company-wide mobile marketing initiatives ever conducted by a media company.” Now there’s news that NBCU has invested in 4INFO, a mobile SMS advertising company. “Mobile advertising will be a multi-billion dollar industry in the next few years as more progressive content providers and advertisers like NBC Universal realize its potential to engage audiences with targeted, measurable messages,” said Tom Byrne, managing director and group head, Peacock Equity, NBCU’s investment fund.