Comments on: Why Hulu won’t run pre-roll ads

By: discreet_chaos

discreet_chaos — Thu, 01 Nov 2007 22:50:44 +0000

(I have no idea of what happened above; Sorry)

Pretty much all of the streaming offerings from all of the networks have a single thirty-second ad at each break. For some reason, the CW’s is quite a bit louder than the actual program and a couple of the networks make you click to continue, but other than one or two very popular shows which have two ads per break, they all have one or none.

Also, I agree with Safran’s comment about mixing-up the ads. The Sprint thing that shows six different mini-videos over the course of an hour is one solution, but I’d really like to give kudos to Papa John’s for their ads which are each differently scripted, but they all show an attractive girl hovered over a laptop, supposedly watching a streaming video and making reference to “the show”.

By: discreet_chaos

discreet_chaos — Thu, 01 Nov 2007 22:44:33 +0000

Pretty much all of the streaming offerings from all of the networks have a single thirty-second ad at each break. For some reason, the CW’s is q

By: Rick

Rick — Thu, 01 Nov 2007 20:36:06 +0000

The interesting thing is that apparently the ads won’t play if you switch browser windows when the ad starts. The ad will pause until you look at that browser window again, which is an evil but clever solution to those of us who bounce around from window to window while watching video.

By: invitedmedia

invitedmedia — Thu, 01 Nov 2007 19:55:36 +0000

and in other news, “belo promotes 4 tv execs”.

any additional scratch coming your “online” way cory?

By: Safran

Safran — Thu, 01 Nov 2007 19:24:52 +0000

I’m all for shorter ads. The experience I had watching a show on Hulu was that the same ad showed in each of the breaks. This happens on ABC.com shows too. Even if it’s the same sponsor, how hard can it be to have a different ad?

By: Charles

Charles — Thu, 01 Nov 2007 19:21:20 +0000

If I’m reading this correctly, then Hulu’s ads work like ABC.com’s? That’s pretty cool, I like that system a lot…