AOL to buy Quigo

David Johnson November 7th, 2007

AOL is buying the ad serving company Quigo for $340 million to become more competitive against Yahoo! and Google. Following Google’s acquisition of DoubleClick and Microsoft picking up aQuantive, the M&A market for ad tech companies is where it is at. Just as we’ve been preaching here forever, the ability to offer self-service ad solutions is the key to harnessing the power of distributed content production online. Quigo has cool technology that offers advertisers a more direct relationship with publishers.