Report: Coding for video rental seems written into iTunes 7.5
Steve Safran November 9th, 2007
TechCrunch reports that the latest version of iTunes (7.5) has eight lines of code that certainly seem to indicate Apple’s intention to get into the online video rental business. It points us to a Carnegie Mellon School of Computer Science undergraduate, Evan DiBase, who took a look under the hood and found these intriguing lines of code in 7.5:
rental-content
rental-bag
rbsync
source-rental-info
dest-rental-info
getvodaccountselectionlist
GET VOD ACCOUNT SELECTION LIST
supportsRentals
I’m no coding genius (I can bold) but that looks like a serious sign to me. And excellent work by Evan. Rental video would be great, if it means I can download, watch it on the plane, and then have it expire after I’m done.
1 Comment Add your own
1. discreet_chaos | November 9th, 2007 at 2:53 pm
As I posted to TechCrunch after following the link from here: Downloaded video rentals was MovieLink’s business model from the beginning. As someone who lives in BFE, their service was the only way that I could get certain titles and as the folks over at TechCrunch points out, there are now two additional johnny-come-latelys in the space.
IOW: It makes sense for iTunes to try and leverage their clientele.
(Now, if I’d just install their spyware and actually visit their site)
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