Lifetime relaunches site to take on iVillage

Cory Bergman November 12th, 2007

Lifetime Networks has relaunched LifetimeTV.com at MyLifetime.com with the hope to become a go-to destination for women. At its core, the site features content from Glam, About and Hearst Magazines (Country Living, Good Housekeeping, Marie Claire, Quick & Simple and Redbook). MyLifetime also features a community and casual gaming. “The relationship that Lifetime has with its female audience is incredibly strong and we plan on leveraging that special bond by providing the place where women can connect, play and share,” said Dan Suratt, executive VP, digital media and business development, Lifetime Networks. Home page screen grab…