Comments on: Murdoch: WSJ.com expected to be free http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/ Where TV Finds the Future Sat, 11 Oct 2008 12:43:18 +0000 http://wordpress.org/?v=2.5.1 By: News Consumer http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564676 News Consumer Wed, 14 Nov 2007 00:51:30 +0000 http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564676 Thre's more to the value of the content than merely the subscription or ad dollars that content might generate. Th WSJ is one of the few media companies that has a public image as a premiere news source. By giving away that content they may ultimately be devaluing it. It's a tricky trade-off - give it away so more people will read it and thereby driving up ad revenues, or keep it subscription and maintain the image as a high-value source. Thre’s more to the value of the content than merely the subscription or ad dollars that content might generate. Th WSJ is one of the few media companies that has a public image as a premiere news source. By giving away that content they may ultimately be devaluing it. It’s a tricky trade-off - give it away so more people will read it and thereby driving up ad revenues, or keep it subscription and maintain the image as a high-value source.

]]> By: mike jones http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564311 mike jones Tue, 13 Nov 2007 19:48:26 +0000 http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564311 It's going to take a long time to make up that revenue that he's throwing away. Diversification of revenue is never a bad thing, particularly when the ad market wanes. He should put most things free, but create a premium product. It’s going to take a long time to make up that revenue that he’s throwing away. Diversification of revenue is never a bad thing, particularly when the ad market wanes.

He should put most things free, but create a premium product.

]]> By: TJ http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564230 TJ Tue, 13 Nov 2007 18:55:38 +0000 http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564230 There is no doubt that they will make a considerable amount off ads. They provide alot of content that could be available to even more outlets. MAKE IT FREE! There is no doubt that they will make a considerable amount off ads. They provide alot of content that could be available to even more outlets. MAKE IT FREE!

]]> By: Rocker http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564118 Rocker Tue, 13 Nov 2007 17:28:29 +0000 http://www.lostremote.com/2007/11/13/murdoch-wsjcom-expected-to-be-free/#comment-564118 If they can get 15 million monthly users as a mostly* free site, that should be good for at least $100m in revenue. *Even free, there are probably some upsell possibilities. If they can get 15 million monthly users as a mostly* free site, that should be good for at least $100m in revenue.

*Even free, there are probably some upsell possibilities.

]]>