Earlier this week, Rupert Murdoch told reporters that he “expected” WSJ.com to switch to free access in the near future. “It is jumping the gun,” says Wall Street Journal SVP Michael Rooney. “We haven’t even closed the deal yet… Mr. Murdoch would like to have the largest, most robust site in business. Free is a way to look at that. But there is a lot of detail behind that. You have to work that out. You don’t just flip the switch.” That’s for sure.
Plus: Murdoch says huge TV profits are history in “highly-challenged” broadcast biz


