Washington Post’s guide to blogging

The Washington City Paper got its hands on the Washington Post’s internal guide to blogging (.pdf), and it contains several good nuggets. The good: news/opinion blogs with one or two contributors, breaking news blogs with lots of contributors but a single editor, blogs with “a consistently strong (even provocative) writing tone, etc. The bad: Group blogs that lack focus, blogs that lack voice, blogs that don’t get updated and “Grab-bag blogs that are a dumping ground for notes that will not make the paper.” The second page of the document outlines a “nine point checklist” for blog launches.