Washington Post’s guide to blogging
Don Day November 18th, 2007
The Washington City Paper got its hands on the Washington Post’s internal guide to blogging (.pdf), and it contains several good nuggets. The good: news/opinion blogs with one or two contributors, breaking news blogs with lots of contributors but a single editor, blogs with “a consistently strong (even provocative) writing tone, etc. The bad: Group blogs that lack focus, blogs that lack voice, blogs that don’t get updated and “Grab-bag blogs that are a dumping ground for notes that will not make the paper.” The second page of the document outlines a “nine point checklist” for blog launches.
1 Comment Add your own
1. Cory | November 18th, 2007 at 9:55 pm
Some great advice. Lots of newsrooms have some lame blogs. First, it was letting anyone blog in the interest of newsroom engagement. Now, it’s blogging for traffic, as it should be.
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