Comments on: Reinventing the Mercury News http://www.lostremote.com/2007/11/19/reinventing-the-mercury-news/ Where TV Finds the Future Sun, 07 Sep 2008 18:01:16 +0000 http://wordpress.org/?v=2.5.1 By: Aaron http://www.lostremote.com/2007/11/19/reinventing-the-mercury-news/#comment-579066 Aaron Tue, 20 Nov 2007 01:30:05 +0000 http://www.lostremote.com/2007/11/19/reinventing-the-mercury-news/#comment-579066 <i>"The current goal is to slash the print edition further and shift two-thirds of the remaining staff to the Merc's Web site, up from 10 percent now."</i> ...and yet they still have an "either/or" mentality. It's not about working on the paper or the website. It's not about producing video for TV or for online. It's about producing content for every platform. The number of people who work exclusively on one platform in any news operation today should be tiny, and limited to technical or non-content roles. If you're generating content, there's no reason for you to generate content on only one platform (or even primarily for one platform). Until newsrooms reconfigure themselves and retrain journalists so they can all contribute equally effectively to all platforms, we're doomed to waste our efforts duplicating content generation. “The current goal is to slash the print edition further and shift two-thirds of the remaining staff to the Merc’s Web site, up from 10 percent now.”

…and yet they still have an “either/or” mentality. It’s not about working on the paper or the website. It’s not about producing video for TV or for online. It’s about producing content for every platform.

The number of people who work exclusively on one platform in any news operation today should be tiny, and limited to technical or non-content roles. If you’re generating content, there’s no reason for you to generate content on only one platform (or even primarily for one platform).

Until newsrooms reconfigure themselves and retrain journalists so they can all contribute equally effectively to all platforms, we’re doomed to waste our efforts duplicating content generation.

]]> By: Jordan http://www.lostremote.com/2007/11/19/reinventing-the-mercury-news/#comment-578865 Jordan Mon, 19 Nov 2007 23:09:44 +0000 http://www.lostremote.com/2007/11/19/reinventing-the-mercury-news/#comment-578865 Is LR broke? If you click on About, it goes back to the front page and etc. with any other link. Is LR broke? If you click on About, it goes back to the front page and etc. with any other link.

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