McClatchy sees online profits slip
Don Day November 20th, 2007
It isn’t unusual of late to see a newspaper owner report a dip in profits, but it is somewhat abnormal to see reports of a decline in online ad revenue. McClatchy said total ad sales declined 9.9% in October. Online ad revenue dipped 4.1 percent to $14.6 million from $15.2 million, according to the AP.
Meanwhile, the NAA said online ad revenue for newspapers grew 21% in Q3, representing 7.1% of total ad revenue on average.
(Disclosure: I compete against a McClatchy newspaper as part of the day job).
2 Comments Add your own
1. David Johnson | November 21st, 2007 at 9:08 am
precisely the digital divide we’ve been discussing. media sites need to be making the case to their advertisers that they can deliver a qualified audience to justify rates and manage the change.
2. Anonymous | November 27th, 2007 at 7:25 pm
If you could go to McClatchy and work in the online department would you? Tribune and Gannett are doing great.
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