Is Google magazine on the way?

David Johnson November 21st, 2007

Michael Arrington takes note of a interesting patent that was granted to Google earlier this month, titled “Customization of Content and Advertisements in Publications.” Bloggers have been speculating that Google could use the technology to offer users the ability to create and print their own customized magazines from Internet content, complete with customized advertising. The patent filing contains several insightful observations in the print magazine business model, which Arrington points out as flaws.

1 Comment Add your own

  • 1. discreet_chaos  |  November 21st, 2007 at 1:22 pm

    I haven’t read all of the comments on the other blog, but it looks like a lot of people aree so focused on the print side that they’re missing the e-version which will likely be most popular, if the thing is ever built.

    What I take from the post is that Google may set-up something which will allow people to pick and choose content, but most importantly it’ll be littered with Adwords and if they get the right deals with publishers, there may even be adword-equipped full magazines available.

    Personally and at first blush, I don’t know how revolutionary this concept will be because when you cut right down to it, the user will be most likely be choosing content and the Google technology is mostly going into the ads.

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