TV Week reports that the major network TV sites have met their online video advertising goals for the quarter already, and they’re scrambling to fill unsold inventory. Ad buyers, meanwhile, are pleased. “They have proven to us that it’s a hit and it works and recall is there,†said Tracey Scheppach, senior VP and video innovations director at Starcom. “It’s a good place for advertising.†TV Week says the average CPM is running about $30. On TV, the rough equivalent is $25 CPM. (Via PaidContent)
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Good stat for use by the WGA.
Is that why for the past week on ABC.com I’ve only seen ads for ABC programs, and not for any advertisers?
Thanks for pointing that out, Charles. I thought I was just lucky when no ads came up.
Wow, it turns out too many people are watching web video (click my name):
Oops — Haha, I guess Charles and I should have RTFA.
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