Networks unexpectedly beat video projections
Cory Bergman November 26th, 2007
TV Week reports that the major network TV sites have met their online video advertising goals for the quarter already, and they’re scrambling to fill unsold inventory. Ad buyers, meanwhile, are pleased. “They have proven to us that it’s a hit and it works and recall is there,” said Tracey Scheppach, senior VP and video innovations director at Starcom. “It’s a good place for advertising.” TV Week says the average CPM is running about $30. On TV, the rough equivalent is $25 CPM. (Via PaidContent)
6 Comments Add your own
1. Rob W | November 26th, 2007 at 5:24 pm
Good stat for use by the WGA.
2. Charles | November 26th, 2007 at 6:12 pm
Is that why for the past week on ABC.com I’ve only seen ads for ABC programs, and not for any advertisers?
3. Anonymous | November 26th, 2007 at 11:43 pm
Thanks for pointing that out, Charles. I thought I was just lucky when no ads came up.
4. My Name | November 26th, 2007 at 11:46 pm
Wow, it turns out too many people are watching web video (click my name):
5. Anonymous | November 26th, 2007 at 11:48 pm
Oops — Haha, I guess Charles and I should have RTFA.
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